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There
are a number of publications and website that will be of interest to
you. Please look through them and if you know of any other sites that
should be added, please send an email with the details (media@scvo.org.uk). There are a number of these
books available from SCVO’s information library.
Publications
Marketing for the non-profit
sector
– Tim Hannagan. Published by Macmillan Professional Masters,
Macmillan Press Ltd, Hampshire. ISBN 0-333-52582-5, £6.99
The
new DIY Guide to Marketing for charities and voluntary organisations
- Moi Ali, published by ICSA Publishing Ltd, 2001. ISBN 1860721354.
How
to produce inspiring annual reports - Directory of Social Change
(DSC)/Burnett Works, ISBN 1 900360 65 9, £12-50.
The
DIY Guide to Public Relations (2nd edition) Directory of Social Change
(DSC), ISBN 1 900360 53 5, £12-50
The
DIY Guide to Marketing, DSC, ISBN 1 873860 97 8, £12-50.
Marketing for the Voluntary Sector
– A guide to measuring marketing performance – Edited by Paula
Keaveny and Michael Kaufmann. Published by Kogan Page, www.kogan-page.co.uk,
ISBN 0-7494-3250-0, £14.99
Hollis
Sponsorship
Newsletter News, Views and Analysis published 10 times a year on who,
what, where, when, why and how much in sponsoring. £150 for
not-for-profits, £225 others. Hollis Directories, Harlequin House, 7
High St, Teddington, Middx, TW11 8EL, phone 020 8977 7711,
email: hollis@hollis-pr.co.uk
Voluntary Sector related
information
www.mediaguide.org.uk
The DIY Media Manual is based
on the experiences of voluntary organisation staff and press officers,
working journalists and editors. Use it, add to it, copy it, scribble
on it, organise training with it - you can printout any part of it
for your own use.
www.icfm.org.uk
Institute of Fundraising
Managers
www.volresource.org.uk
VolResource
aims to make it quick and easy to get to useful information on
anything to do with running a voluntary organisation (whether a
community group, charity or other non-profit body).
www.third-avenue.co.uk/index.phtml
They
are a photographic agency specializing in images for the social
sector.
They also have some useful guides in pdf format.
PR
and media
www.allmediascotland.com
A daily resource for people working in Scotland's media, for media
organisations operating in Scotland and for non-media organisations
wishing to reach out to Scotland's media.
www.press-release-writing.com
American
PR website, that has some useful tips on writing press releases
www.pr4everyone.com/main.php
Website
where you can view various directories and purchase PR support.
www.ipr.org.uk/scotland/
The
IPR Scotland Group hosts a range of evening events and training
courses throughout the year.
www.pr-scotland.com
PR
Scotland provides Scotland's public relations community with a
resource that aids communication and networking between PR
professionals, journalists and newsmakers.
www.journalism.co.uk
Provides links and access to news and resources for journalists.
www.holdthefrontpage.co.uk
Has a who's who of journalist. If you know their name then it will
search the whole of the UK to let you know which media they work for.
But don't be surprised if it comes up with more people south of the
border.
www.prsource.co.uk
A website with links to the
majority of PR related sites.
Marketing,
advertising, design
www.cim.co.uk
Look at their knowledge
centre – some useful case studies and tools
www.shu.ac.uk/services/marketing/intcomms.html
You can print out their
internal communications framework and they have other information that
is of interest.
www.camfoundation.com
A
registered charity established in 1970, the Communications Advertising
and Marketing Education Foundation Limited is the awarding body for:
CAM
Advanced Certificates leading to the 'Advanced Diploma in
Communication Studies' and CAM Higher Certificates leading to the
'Higher Diploma in Integrated Marketing Communication' qualifications.
www.bizmove.com/marketing/m2h.htm
Marketing framework for small
businesses
www.warhorn.com
Online marketing website for
Scotland and the North East of England.
Market
Research Society
-The world's largest professional body for individuals employed
in market research or with an interest in research. 15 Northburgh
Street, London, EC1V 0JR, phone 020 7490 4911, email: info@mrs.org.uk
Crossbow
Research
is a consultancy specialising in voluntary organisations, recommended
in DIY Guide to Marketing and elsewhere. Shawley House, 5 Shawley Way,
Epsom, Surrey, KT18 5NZ, phone 01737 358 077, email: information@crossbowresearch.co.uk
Ever
though about other cost effective forms of advertising. Ambient
advertising can be as broad as your imagination. Anything from posters
in toilets to branded lollipops. 360
Degrees is an agency that can
help you with ambient advertising, they only tackle ethical
health and social issues and only work with the voluntary and
statutory sectors.
Media
Directories
Benn's
Media Directory (annual). £325 for all 3 volumes. From
United
Business Media
BRAD
Monthly,
now part of Intelligencia/EMAP.
Hollis
UK
Press and PR Annual (£97-50). Also publish Sponsorship Yearbook,
Marketing Handbook. Hollis Directories, Harlequin House, 7 High St,
Teddington, Middx, TW11 8EL, phone 020 8977 7711, email: hollis@hollis-pr.co.uk
Newspaper
Society
Regional
and local press web links, facts and figures on this area.
Pims
UK
Media
Directory, published monthly. Pims UK, Pims House, Mildmay Avenue,
London, N1 4RS, phone 020 7354 7000, email:
prservices@pims.co.uk
PR
Newswire
UK
Media Directory published bi-monthly. Also PR Newswire Europe,
Communications House, 210 Old St, London, EC1V 9UN, phone 020 7490
8111, email:
info@prnewswire.co.uk
Press
Cuttings and Media Monitoring
Durrants
Press,
internet, newswire and broadcast monitoring. Discovery House, 28-42
Banner Street, London, EC1Y 8QE, phone 020 7674 0200, email: sales@durrants.co.uk
Romeike
and Curtice
Also
have a service monitoring internet publications, newsgroups and web
sites (net.cut), and 'Back Research' for last 6 months of national
press. Hale House, 290-296 Green Lanes, London, N13 5TP, phone 0800
289543 or 020 8882 0155, email: info@romeike.com
McCallum
Media Monitor Ltd.
Tower House, 10 Possil Road, Glasgow
G4 9SY.Tel 0141-333-1822, Fax 0141-333-1811. info@press-cuttings.
www.press-cuttings.com/index.htm
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